Cash Flow Investor

A couple of days ago, I got tow calls from investors looking for advice on selling their properties in Philly. They both had the properties listed on the MLS but neither had seen much action in term of a sale. Their lament was “No one is buying houses these days”. Well, I did some due diligence and guess what, there are properties being sold in Philly (I know and investor that is closing on one in a few days, Yes a flip) but the sales process has changed and it is your job to choose and agent that understand how to sell your property.

Coincidently, in the next day’s USA Today, their was an article “Realtors’ spring marketing reflects market realities” in the Money section. The gist of the article is that more and more real estate marketing is moving online and major real estate companies are creating online marketing campaigns. Which takes me to your realtor.

I was on the phone with an investor, who told me he agent was marketing his property on the net. So we checked every major real estate site and guess what his property wasn’t there. Here’s my point. marketing a property today require some online knowledge and finesse. For example.

1. Did you (or your agent) post a video of your property on Youtube (there is a specific strategy for Youtube to generate traffic)
2. Did you (or your agent) but your properties URL and create a mini website for featuring your deal. (Here’s a thought, transfer ownership to the URL when you sell the property)
3. Are you using every possible site (Oodle, Local etc) not just Craigslist
4. Did you (or your agent) write great copy and take great pictures of your property

Thats just some of the things to consider but the point is if your agent doesn’t understand how to market on the internet using ALL of the available tools in todays market, find another agent that does.

Dedicated to YOUR success